⚠️ Outrage on Twitter: “Don’t Combine Lord Jagannath with Campa Drink” Trends as Devotees Slam Ad Campaign 🚫🙏🥤
Twitter India is on fire as users strongly object to a recent visual or promotion where Lord Jagannath, a sacred deity in Hinduism, is seemingly associated or juxtaposed with a Campa soft drink campaign. The hashtag #JagannathRespect and #CampaControversy are now trending, with netizens demanding an apology and removal of the creative that many see as disrespectful and insensitive.
🔥 What’s the Controversy?
On 24–25 June 2025, a post went viral showing a creative visual or canvas that included the image or theme of Lord Jagannath alongside a Campa Cola drink bottle. The inappropriate pairing of spirituality with consumerism triggered instant backlash, especially since it coincides with the Jagannath Rath Yatra, a deeply spiritual time for millions of devotees across India and abroad.
If brands can’t respect religious boundaries, they don’t deserve our money or trust. #BoycottCampa pic.twitter.com/AjGR1XADkb
— Kangana thakre (@Kangana_Ind01) June 25, 2025
Many users called it a "cheap publicity stunt", accusing the campaign of hurting religious sentiments in the name of creativity.
📲 Sample Tweets Reflecting Public Sentiment:
"Please don't use Lord Jagannath’s name or image for soft drink ads. Show respect. Not everything is marketing!"
"Campa Cola – what were you thinking? Faith is not for branding. #BoycottCampa"
"This is hurting religious values during Rath Yatra. Apologize publicly."
The sentiment is clear: faith and advertising must not mix irresponsibly, especially when involving sacred symbols.
📊 SEO Keywords Table
| Keyword | Search Intent |
|---|---|
| Jagannath controversy Campa | Trending news, religious |
| Coca-Cola boycott | Consumer protest, social |
| Jagannath Rath Yatra 2025 | Spiritual event |
| Campa advertising backlash | News, marketing criticism |
| Twitter trends India Jagannath | Social media monitoring |
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🎯 Final Thoughts
As India celebrates the auspicious Rath Yatra, such missteps in advertising spark justified outrage. Lord Jagannath is not a pop icon — He is worshipped by millions, and linking Him to soft drink branding is seen by many as a disturbing trivialization of sacred beliefs.
Brands must tread carefully in religious contexts. Creativity should never compromise cultural and spiritual respect. The Campa creative has now become a case study in how not to blend devotion and design.
Let’s hope this becomes a moment of introspection for advertisers, and not just another trend that disappears after a few hashtags. 🙏⚖️
🏷️ Tags:
#LordJagannath #RathYatra2025 #CampaControversy #TrendingIndia #RespectFaith #BoycottCampa #JagannathPuri #ReligiousSentiment #DigitalEthics #HinduDevotion #TwitterIndia